The surveys through social networks offer multiple benefits for brands as explained by

The great potential that social networks have for brands is undeniable. One of the advantages they offer us can probe our clients’ tastes, preferences, and needs and our potential audience through surveys.

Surveys provide us with vital knowledge to redirect our efforts towards more efficient content and help us reorient our strategies in case the surveys tell us to do so or even to improve our products or even our entire catalog.

How Do They Work?

Social networks disinhibit users by turning them into “opinionologists” eager to answer direct questions and opinion on any controversial issue.

Therefore, to achieve the best results from a survey on social networks, we must appeal to this “opinologist” instinct that we all carry within and that we find it increasingly difficult to repress.

These are the main characteristics that a good survey on social networks should have according to top blogs on the internet:

Short, direct questions without double interpretation.

We will group similar questions, organizing them into blocks to maintain a certain logic.

Avoid Boolean answers (yes/no; true/false) expand the answers to get more useful information.

Instead of ratings from 1 to 10, it is better to use a range from “Not Recommended” to “Highly Recommended.”

Make sure you provide enough information to your users to answer the questions you will ask them adequately.

In the same way, make sure to inform your users about the use that you will give the information obtained through the questionnaire.

Take advantage of the survey to make the brand visible, personalizing it with the colors, logo, and corporate slogan.

Avoid suggesting an answer implicitly in the question itself.

It is essential to inform users at all times whether they will remain anonymous or not.

In the same way, it indicates which questions are mandatory and which are not.

Try to keep the survey concise, avoiding any questions that are unnecessary and irrelevant to the objectives. For this task, you must clearly define the survey’s goals and, once determined, ask the right and necessary questions to find out the information you want to know. If you discover that you have multiple information-gathering objectives, don’t worry; generate a survey for each goal.

Do not publish more than one survey daily.

The Benefit Of The Survey

The direct benefit of the survey is undoubtedly obtaining information. Information is knowledge, and knowledge is an excellent tool for any salesperson, mainly if this information is segmented correctly. This information is also accepted in real-time and is not based on statistics from two years ago made by institutions that may not even be from our country.

At the same time, it provides other benefits, such as demonstrating to our target audience that our brand cares about their opinion and values ​​it, thus achieving constant improvement of the services we offer them. Simultaneously, it provides a more significant interaction between the brand and users, improving the link between both parties and providing a more stable and reliable relationship.

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